Why No AI Will Ever Replace a Truly Great Executive Assistant (Sorry, Robots!)

Let’s be honest: AI is clever. Really clever. It can write emails, schedule meetings, and even remind you to drink more water (though whether you listen is another matter). But here’s the thing—it doesn’t know you. Not like a real, breathing, coffee-drinking, quick-thinking PA does.

At Miss MoneyPenny PA Services, we love a bit of tech—we use it every day to make life smoother for our clients. But we also know its limits. Technology can send reminders, but it can’t read the room. It can draft a message, but it can’t spot that you're two steps away from stressing out and subtly rearrange your calendar to give you breathing space. And it certainly doesn’t know that you prefer oat milk in your coffee!

A great PA or EA isn’t just a diary manager. They’re your gatekeeper, your sounding board, your safe pair of hands. They quietly notice what’s needed before you’ve even thought of it. They know when to gently follow up (again) and when to give you space. They remember birthdays, tricky client preferences, and that one meeting room with the dodgy speaker.

And let’s not forget the humour. That all-important ability to lighten a stressful moment with a knowing look, a well-timed joke, or a perfectly phrased email when you just can’t find the words. Try asking Siri for that!

At Miss MoneyPenny PA Services, we don’t just support your business—we support you. We bring warmth, confidentiality, common sense, and a calm confidence that lets you focus on what you do best. We’re problem-solvers, plate-spinners, and professional ‘I’ve-got-this’-ers. And while we’re all for working smarter with tech, we firmly believe that real support comes from real people.

So yes, AI can do a lot. But it’ll never replace the quiet magic of a brilliant assistant who’s genuinely got your back.

Need someone like that? Talk to us! We’ll even remember how you take your tea…